If you don’t already take steps to support the LGBTQ+ community year-round, take the opportunity to discuss doing so with management and staff during Pride. Do: Support LGBTQ+ initiatives year round. Remember, Pride Month is not about your business goals. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful.īefore publishing Pride-related content, ask yourself, am I adding value to this conversation? What am I hoping to gain from inserting myself into this conversation? What are my motivations? Do I want my company to seem like a safe space or ally? Or do I actually want my company to be a safe space and ally? Don’t: Exploit social initiatives and conversations as a means to reach business goals.Ĭelebrating Pride and showing your support for the LGBTQ+ community is not a trend - and it shouldn’t be treated as such. It will demonstrate your commitment to listening to and implementing employee feedback, it will help facilitate a sense of support and community within your company, and it will help prevent you from making mistakes that may ultimately alienate and frustrate members of the LGBTQ+ community. Getting your employees involved in Pride planning will accomplish several things. We recommend putting together a committee of employee volunteers to serve as a sounding board and to provide their input as your plans begin to take shape. Do: Get employee input during the planning process.īefore you dive into planning your corporate Pride initiatives, it’s incredibly important to get a wide range of employees involved in the planning process. Here is a look at our top do’s and don’ts to help you celebrate Pride this year. And today, we’re taking a look at both the good and the bad.īefore we jump in, here’s Jim Donovan, ZoomInfo’s VP of sales, celebrating Pride month, encouraging everyone to “live your true life.” The Do’s and Don’ts of Pride Monthīefore you work with your design team to overhaul your campaigns for Pride Month, take a step back and make sure you’re taking the right approach. It goes without saying: There’s a right way and wrong way for brands to participate in Pride Month. How many of these companies work to implement real change for the LGBTQ+ community? How many of these companies actively show their support and advocate for LGBTQ+ rights year-round?
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Most notably, companies have rebranded their corporate social media profiles to feature rainbow-colored logos, cover photos, products, and entire rainbow-themed campaigns in tribute to the Pride flag.Īlthough this outpouring of support is great in theory, it raises some major questions. If you’ve spent any amount of time on social media during the month of June, you’ve likely seen some big-name brands announcing their support for the LGBTQ+ community in honor of Pride Month.